The brief

Night Shift Magazine came to us with a simple ask: make people feel something before they read a single word. The existing brand was competent, but it looked like everyone else in the category.

The approach

We started in motion, not in static frames. Every element of the Night Shift system — type, color, imagery and interaction — was prototyped live in the browser, so we could judge how it moves, not just how it looks.

The outcome

A flexible system that scales from a 6px favicon to a 60-meter billboard, and a website that turns visitors into an audience. Launched on time, on budget and well beyond expectations.