Field Notes
Tactile packaging for a roaster that writes letters to its customers.
Client
Field Notes Coffee
Year
2024
Discipline
Branding
Services
Packaging · Identity
<case/> The story
Tactile packaging for a roaster that writes letters to its customers.
Brand accent
The brief
Field Notes Coffee came to us with a simple ask: make people feel something before they read a single word. The existing brand was competent, but it looked like everyone else in the category.
The approach
We started in motion, not in static frames. Every element of the Field Notes system — type, color, imagery and interaction — was prototyped live in the browser, so we could judge how it moves, not just how it looks.
The outcome
A flexible system that scales from a 6px favicon to a 60-meter billboard, and a website that turns visitors into an audience. Launched on time, on budget and well beyond expectations.
<source/> Source vs. render
Hover to look behind the final frame.
